Benefit Cosmetics set to launch Pop-up Parlour which will be powered by Guidebook experiential app

Leading beauty brand Benefit Cosmetics has appointed mobile app specialists Guidebook to create an interactive experiential app as the platform to deliver its forthcoming Roller Lash launch campaign. The ‘Curl’s Best Friend’ campaign has been developed to launch Benefit’s newest mascara, Roller Lash.   Later this month, Benefit will open Curl’s Best Friend – a […]

Read more