PlanetPlanit.biz, the event organiser’s portal, has appointed specialist meetings and events PR firm Mexia Communications to provide trade press PR support in the UK and internationally. (more…)
Posts Tagged ‘PlanetPlanit’
PlanetPlanit appoints Mexia Comms for PR
Thursday, September 9th, 2010Unlocking regional media for event success
Tuesday, July 20th, 2010Article published in EventIQ on Planet Planit:
If you are running an event that will attract delegates and sponsors within a specific geographical reach, whether consumer or business, then regional media will be a primary focus for your PR efforts. Requirements for a successful regional PR campaign can vary significantly from, for example, a trade press campaign, so it’s worth noting a few tips:
Local angles – is it on our patch? – the first thing a regional journalist will check is whether there is a specific local angle they can use for their paper. A journalist is sure to get it in the neck from his/her editor if they spend time covering a story that turns out to be ‘off their patch’ so make sure your event is in an area covered by the paper or there is another local connection before you strike up a conversation. Read more…
Crisis looms as headlines dwindle – the importance of hot copy
Monday, October 4th, 2010Article by Kursha Woodgate published on PlanetPlanit – the event organiser’s portal
Headlines catch your eye. They are designed to. With startling words that conjure up a mental image of the story they convey in just a few syllables, headlines are powerful stuff.
Like a shop front on the high street, editors have a limited window of opportunity to catch the eye of the casual reader, to stun them into pausing for long enough to engage, to read on.
When writing your press releases or articles to raise the profile of your event, bear in mind the hundreds, even thousands, of stories and releases sent to editors each day. If you want your stories to stand out, to catch their eye, then give them the hook in a few words. Couple the right editorial style with a strong story and you will make the editor’s job easier.
Below are a few top tips on how to write hot copy: (more…)
Tags: conference, Event PR, MICE, PCO, PlanetPlanit
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