Article by Kursha Woodgate published on PlanetPlanit – the event organiser’s portal
Headlines catch your eye. They are designed to. With startling words that conjure up a mental image of the story they convey in just a few syllables, headlines are powerful stuff.
Like a shop front on the high street, editors have a limited window of opportunity to catch the eye of the casual reader, to stun them into pausing for long enough to engage, to read on.
When writing your press releases or articles to raise the profile of your event, bear in mind the hundreds, even thousands, of stories and releases sent to editors each day. If you want your stories to stand out, to catch their eye, then give them the hook in a few words. Couple the right editorial style with a strong story and you will make the editor’s job easier.
Below are a few top tips on how to write hot copy: (more…)