Making a business case internally for event resources and cross departmental support emerged as a key challenge facing many in-house professional conference organisers at ABPCO’s round table event held at the QEII Conference Centre this week.
Posts Tagged ‘PCO’
Internal relations emerges as key challenge facing in-house PCOs at ABPCO round table
Friday, May 3rd, 2013ABPCO and Max Wi-fi launch PCO paper on key wi-fi questions for venues
Friday, November 30th, 2012ABPCO has joined forces with event communications company Max Wi-fi to create a white paper entitled “What events must ask their venues about Wi-fi”. The paper, initially available to ABPCO members, follows the PCO (Professional Conference Organiser) wi-fi check list created by ABPCO in February this year as part of ABPCO’s Conference Cloud Campaign calling for free wi-fi for conference delegates.
ABPCO launches TechNOphobia workshops for PCOs
Friday, July 6th, 2012
ABPCO has today launched a series of workshops aimed at providing practical insights into events technology for PCOs. Branded ‘TechNOphobia’, the workshops are designed to provide hands-on experience of using a wide variety of apps, smartphones and tablet devices to enhance delegate experience and audience interaction. The first workshop will be held at the ICC Birmingham on July 12th and will focus on iPad audience interaction tools, presented by app specialist firm Technology4Events.
Making sense of social media for events
Wednesday, September 29th, 2010Article published in Conference News, written by Kursha Woodgate
The events industry is buzzing with talk of social media and its potential as a powerful communications tool. Twitter in particular has created and explosion in social media usage, recording two billion tweets per month, but Twitter is far from being the only social media tool out there which can potentially help event organisers.
There are two key components to a successful social media campaign: dialogue and content. Generally speaking, people expect good content sharing in a social media environment, especially on Twitter. This can be a combination of your own content, whether text or multimedia (such as interesting comment or opinion pieces on your event blog or website), or sharing interesting news articles or top tips you have found elsewhere. But a word of caution: don’t fall into the trap of simply broadcasting your news. If you engage in a social media campaign, then ‘engage’ you must. It is essential that you are prepared to begin a dialogue with your followers, fans and friends if you are to truly reap the rewards of a good social media presence. (more…)
ABPCO appoints first corporate member to new exec
Friday, July 23rd, 2010The Association of British Professional Conference Organisers (ABPCO) has appointed its new executive committee, following its recent AGM held at the joint Summer Summit event in London’s ICC ExCel. The new executive committee includes a corporate member representative for the first time in the Association’s history. Representing ABPCO Corporate Members ACC Liverpool, BT Convention Centre Head of Sales Kerrin MacPhie has been appointed to represent the interest of the Association’s Corporate Members. (more…)
Crisis looms as headlines dwindle – the importance of hot copy
Monday, October 4th, 2010Article by Kursha Woodgate published on PlanetPlanit – the event organiser’s portal
Headlines catch your eye. They are designed to. With startling words that conjure up a mental image of the story they convey in just a few syllables, headlines are powerful stuff.
Like a shop front on the high street, editors have a limited window of opportunity to catch the eye of the casual reader, to stun them into pausing for long enough to engage, to read on.
When writing your press releases or articles to raise the profile of your event, bear in mind the hundreds, even thousands, of stories and releases sent to editors each day. If you want your stories to stand out, to catch their eye, then give them the hook in a few words. Couple the right editorial style with a strong story and you will make the editor’s job easier.
Below are a few top tips on how to write hot copy: (more…)
Tags: conference, Event PR, MICE, PCO, PlanetPlanit
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