Posts Tagged ‘Mexia’

Mexia achieves AIM accreditation

Wednesday, December 12th, 2012

Mexia Communications announces that is has achieved AIM (Accredited in Meetings) accreditation with the MIA (Meetings Industry Association).

Following a rigorous assessment and completion of the MIA’s legal compliance in addition to its 10 point code of practice, Mexia was awarded accreditation and is now listed on the register of approved suppliers with the MIA.

Managing Director Kursha Woodgate said: “We are delighted to have been awarded AIM accreditation and recognised as providing quality services within the meetings industry.  The AIM scheme provides a benchmark and reassurance to firms looking for quality suppliers; we are thrilled to have achieved this accolade.”

The MIA describes its AIM scheme as ‘the nationwide ‘kitemark’ for accredited venues and service providers in the meetings, conference and events industry’.  AIM accreditation has become synonymous with professionalism, quality and trust and is endorsed by Visit Britain, the Association of British Professional Conference Organisers (ABPCO) and Meeting Professionals International (MPI) as a robust industry standard.

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Winning Formula for Award Entries

Wednesday, November 7th, 2012

Article by Kursha Woodgate, published on PlanetPlanit

Everyone loves to be recognised for their achievements, which is probably why industry awards are so popular across many sectors.
As a PR company, we regularly prepare award entries for clients (including a few for ourselves, most recently scooping a Gold award at the MIMAs for our work on ABPCO’s Conference Cloud campaign!) and have picked up a few tips over the years which might be useful when you are next considering entering for an award. Read more

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Mexia shortlisted for MIMA Award!

Wednesday, September 12th, 2012

We are proud to announce that Mexia has been shortlisted for the ‘Best Use of Budget’ category at the forthcoming 2012 MIMA Awards (Meetings Industry Marketing Awards) to be held on the 1st October at The Brewery in London. The MIMA Awards, launched in 2002, are organised by Meetings and Incentive Travel magazine to ‘raise the standards of marketing in the meetings and events industry’.

We have been shortlisted for the ‘Best use of Budget’ category for our work on ABPCO’s conference cloud campaign. The campaign, launched in August last year, was met with great support throughout the industry, with the support of 200 petition signatories and rapid sign-ups for various venues. The campaign is still successfully expanding, celebrating its first anniversary in August in time with the signing of ICC Birmingham, a significant development for the campaign.

Commenting on the achievements, Mexia Communications Managing Director Kursha Woodgate said: “The MIMA awards are very prestigious and recognised throughout the industry for marketing excellence; we are utterly thrilled to have been shortlisted.”

We are very much looking forward to the event and are all excited to hear of the final results. Kursha will be attending the event on the 1st October, along with new recruits Chris Penfold and Imogen Eaton, so if you are attending, do feel free to come and say ‘hi’ and wish us luck!  (To find out more about the awards click here.)

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Mexia Communications appoints new recruits

Tuesday, September 4th, 2012

 

 

 

 

 

Meetings industry specialist PR firm Mexia Communications has appointed two new recruits to its expanding business.  Chris Penfold joins as Account Executive while Imogen Eaton is the company’s first graduate recruit, starting in the role of Junior Account Executive.

 

Chris joins Mexia with a background in music and entertainment PR, having previously run campaigns for numerous artists and musicians including Leona Lewis, Joss Stone, Natasha Bedingfield, Joe Brown and Joe Longthorne.  Imogen, a graduate from the University of Kent, begins her career in the PR world having studied English Language and Linguistics, including modules in journalism and a dissertation in creative writing.

 

Commenting on the new appointments, Mexia Communications Managing Director Kursha Woodgate said: “I am delighted that we are able to offer these roles at a time when there is such doom and gloom regarding the economy and in particular for graduate opportunities.  There were a lot of applicants for these roles and the calibre of candidates was extremely high.  With the addition of Chris and Imogen, we have injected fresh ideas and new thinking into our creative team and are looking forward to developing the team further.”

 

Imogen Eaton added: “I was thrilled to be offered the position at Mexia Communications which was the one role I really wanted out of all my applications.”

 

Mexia Communications provides PR and social media services to a range of business-to-business clients, with a focus on the meetings and events sector.  Its client experience includes the Association of British Professional Conference Organisers (ABPCO), Twickenham Experience, UniSpace Sunderland and London City Selection.

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What makes interesting news? Try our SPACEMAP!

Friday, August 10th, 2012

Have you ever been stuck with ideas for news stories and concerned about how you will keep your PR pipeline going?  Unearthing potential news material is our bread and butter here at Mexia and we have developed a number of tools to help you think in terms of news, most notably our SPACEMAP model.  Not all of the news is worthy of a press release as it will need to be a significant announcement to gain media interest, but press releases aren’t your only news outlet.  With newsletters, email or print, web news, blogs and social media channels, you need a lot of news content to maintain your profile and stay current.  Try our SPACEMAP and see if you can identify news stories that you had never thought of! (more…)

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New Account Executive joins the team!

Friday, July 6th, 2012

Welcome to Chris Penfold who joined Mexia recently as Account Executive.  With experience in events and entertainment PR, Chris brings a touch of creative flair in addition to musical talent to the team.  Chris will be working on a range of client accounts, including the meetings and events sector.  View Chris’s full profile on our team page here.

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ABPCO to host debate on free Wi-Fi for conference delegates

Friday, November 11th, 2011

ABPCO, the Association of British Professional Conference Organisers, plans to host a round-table debate with venues, PCOs and campaign supporters to discuss the issues surrounding the implementation of a free Wi-Fi service for conference delegates.    The debate, which takes place on December 5th at Twickenham Experience, is the next step in the Association’s Conference Cloud campaign, calling for free Wi-Fi for delegates, which was launched in August (www.theconferencecloud.co.uk ).  The campaign has already signed up more than 40 venue listings, accounting for over 100 sites across the UK, that have committed to offering free Wi-Fi and gained the support of more than 200 individuals who have signed the petition.  ABPCO plans to host a further discussion on the topic at its annual conference in January 2012 in London.  Attendance at the conference is open to ABPCO members and non-members.

(more…)

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Mexia Communications expands as demand for social media services increases

Thursday, March 17th, 2011

Jon MacPhie, Social Media Specialist

Meetings and events specialist PR and marketing consultancy Mexia Communications has expanded operations following a successful 2010.  The firm has recruited two new team members and taken new office space in Henley-on-Thames.  Nickie Gray joins the marketing team while Jon MacPhie expands the firm’s social media services.

Nickie brings a wealth of marketing and events experience, having previously run distributor marketing initiatives and events at Microsoft and other marketing roles.  Jon brings an injection of new blood into the firm, with experience in the hospitality sector at leading caterers Heathcotes and hotel brand Crowne Plaza.   Jon fortifies the team with a strong technical ability in a range of social media platforms.

Commenting on the move, Mexia MD Kursha Woodgate said: ‘We are delighted to welcome on board Nickie and Jon at this exciting time in the company’s development.  We are proud of our achievements in expanding our client portfolio in what is undoubtedly a difficult economic climate and look forward to strengthening the team further in 2011.’ (more…)

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School of marketing magic?

Tuesday, January 4th, 2011

Article written by Kursha Woodgate and published on the Exhibition News Blog

As Harry Potter and the Chronicles of Narnia battle it out at the Christmas Box Office, I am given to thinking of just how much magic a solid marketing effort can conjure up.

Whenever I have presented on the topic of marketing at event trade exhibitions such as International Confex and Event UK, I am usually asked to focus on ‘budget marketing’ and how to get the most for your money. People are often anticipating some magical formula that will somehow enlighten them as to how to spend little or no money on marketing and yet magically achieve phenomenal results.. read more

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Twitter means business for PR firm

Tuesday, November 23rd, 2010

Henley PR and marketing agency Mexia Communications has turned social networking into serious business, recruiting their latest client through Twitter alone. (more…)

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