Mexia has developed a unique process, Foresight, that systematically guides clients through the communications planning cycle, from objective setting and message development, through to a concrete, measurable communications plan and activity schedule.  Foresight may be tailored to accommodate specific needs of individual clients across different sectors and is designed to deliver at both national and international levels. 

If a comprehensive strategy development and communications plan is not required, Mexia can assist with the following:

Message development – Mexia will facilitate brainstorm sessions to tease out and develop key message(s) at strategic, corporate level that cascade down into product, sector, or regional messages broken down by target audience.

Channel communications – with significant experience in channel marketing and communications, Mexia is well positioned to understand the communications needs of any channel programme. Mexia will assist you to develop an effective channel communications programme that will improve your relationship with your channel partners.

Internal communications – the internal customer is often overlooked and yet by communicating your messages and values internally, not only will you motivate your own staff and provide consistent messaging, but you will also augment any external messages and create a powerful army of advocates that will effectively deliver invaluable word of mouth endorsement.

Effective PR relies upon undertanding the needs of the journalists you are trying to reach and the ability to create stories linked to your company that they will want to write.  This approach, when based on a sound strategic platform of clear differentiated messages that focus on benefits to customers, will deliver quality coverage in the publications that matter.  Mexia's expertise in developing and delivering both national and international PR programmes spans more than 14 years and a number of sectors.  We offer the following services to clients:

PR strategy development - Who do you need to influence?  What messages should you adopt?  Which publications should you target?  How do you best engage your target media?

PR planning and implementation - detailed PR plans, activity schedules and measurable targets

Press Office function - pro-active and reactive function, identifying press opportunities and responding to enquiries, writing all press materials

Press material - writing releases, by-lined articles, controversial opinion pieces, customer case studies, background material etc

Media Training - powerful half and full day sessions that will enlighten you as to how the press works and how to avoid common pitfalls in interviews