Email marketing is far from dead. On the contrary, email is still a highly effective marketing tool, when used in the most effective way.
It all comes down to content and having the right approach to engage your target audiences at the right time. As content specialists, we can help you develop compelling email marketing campaigns using a range of tools from Mailchimp and Constant Contact to Hubspot and more.
We can help cleanse your data and segment your lists so that you can tailor your communications to the right people at the right time. We can even develop marketing automation workflows so that we maximise opportunities with those showing greater signs of interest in your content.
For example, if someone opens an email and clicks on a certain piece of content, we can set up a trigger that automates a follow up email with a different piece of content or special offer. This can really help to move that relationship in the right direction and provide your sales team with great insight into buyer behaviour and qualified leads.