Article written by Kursha Woodgate and published on Planet Planit’s Event IQ magazine

An event’s website is undoubtedly the cornerstone of its marketing these days.  Whether you want to check the dates, look at the line up or see who’s exhibiting, Google usually comes up trumps and points you at the desired event website.  As event organisers, you know how important it is for people to find your site, whether through direct search or by reading about your event elsewhere online.  Opportunities for online exposure for your event are numerous and yet many overlook some simple tools that can help with building awareness, brand recognition and the all-important organic search engine rankings (SEO).

Below are a few top tips to consider: read more

Manchester United is the latest venue to sign up to the corporate member scheme launched earlier this year by ABPCO, the Association of British Professional Conference Organisers.  The renowned sporting venue joins Visit London, The Barbican, SECC, ACC Liverpool, Visit Manchester and Mexia Communications as corporate members of ABPCO. (more…)