Article by Kursha Woodgate published on PlanetPlanit – the event organiser’s portal
Many PR professionals will support the view that news releases are the bread and butter of a solid PR campaign. Even in these days of social networking, blogging and high-speed online communities, a regular pipeline of PR news is still a fundamental requirement to drip feed awareness of your event over time.
Article by Kursha Woodgate published on PlanetPlanit – the event organiser’s portal
Headlines catch your eye. They are designed to. With startling words that conjure up a mental image of the story they convey in just a few syllables, headlines are powerful stuff.
Like a shop front on the high street, editors have a limited window of opportunity to catch the eye of the casual reader, to stun them into pausing for long enough to engage, to read on.
When writing your press releases or articles to raise the profile of your event, bear in mind the hundreds, even thousands, of stories and releases sent to editors each day. If you want your stories to stand out, to catch their eye, then give them the hook in a few words. Couple the right editorial style with a strong story and you will make the editor’s job easier.
Below are a few top tips on how to write hot copy: (more…)
|
|
|
Article published in Marketing magazine:
Mexia Communications has joined the Association of British Professional Conference Organisers (ABPCO) as part of its recently launched corporate membership scheme. read more…
Article published on Fresh Business Thinking
Social networking tools have exploded onto the scene in recent years, even months, forcing us to re-think the way we communicate and who we are trying to reach. As Google pushes Buzz to become a key social media platform and Googlewave enters its Beta phase, you could be forgiven for finding it a little confusing as to which tools you should focus on to help your business.
For the b2b world, LinkedIn is a well-established social networking tool, with over 60 million registered users worldwide. It is considered to be an extremely professional environment and is predominantly used by individuals in b2b roles, although not exclusively. Generally speaking, connections are made with individuals you have actually met face-to-face, or those who have been recommended personally by an existing contact. This word of mouth approach qualifies introductions and helps you to maximise your network by connecting with the most appropriate contacts read more…
Recently published on planetplanit.biz:
You could only be forgiven for knowing nothing about the recent election if you had been hiding under a rock or ensconced in a secluded monastery for the last few months. From TV to Twitter, the election and the ensuing hung parliament outcome created a media frenzy that for once put the likes of Katie Price and Simon Cowell in the shadows.
As journalists and bloggers clamoured for news related to the election, this created a window of opportunity in terms of PR. Did you make the most of it to promote your event? Current trends and hot topics will wax and wane with the media, trade and consumer alike, but there are many opportunities to leverage ‘trending’ topics for your own PR. Below are a few examples of how election fever could boost your event PR effort: read more…
Mexia Communication’s MD Kursha Woodgate has been invited to address the forthcoming gathering of sales and marketing leaders from around [...]
School of marketing magic?
Tuesday, January 4th, 2011Article written by Kursha Woodgate and published on the Exhibition News Blog
As Harry Potter and the Chronicles of Narnia battle it out at the Christmas Box Office, I am given to thinking of just how much magic a solid marketing effort can conjure up.
Whenever I have presented on the topic of marketing at event trade exhibitions such as International Confex and Event UK, I am usually asked to focus on ‘budget marketing’ and how to get the most for your money. People are often anticipating some magical formula that will somehow enlighten them as to how to spend little or no money on marketing and yet magically achieve phenomenal results.. read more
Tags: Kursha Woodgate, marketing, Mexia
Posted in Mexia Comment, Mexia in the Press | No Comments »