To launch ACC Liverpool’s first ever stand-alone presence at international Confex and to raise its profile amongst target trade media
Mexia Communications was approached at the eleventh hour to assist ACC Liverpool as their existing PR agency had an emergency which meant that we would be without support for our biggest trade show in the UK. With virtually no notice, Mexia picked up the project and launched into action. Press release angles were developed and a first release issued on day 1 of Mexia’s appointment to ensure that we didn’t miss out on our target trade publications’ news deadlines to coincide with the show. Mexia ensured that ACC Liverpool had excellent pre-show coverage which generated significant interest in their activities during Confex amongst primary target audiences.
Mexia pre-confirmed seven press appointments and a further ten journalists visited the stand, generating coverage in virtually all of ACC Liverpool’s top target trade publications, in addition to creating a PR pipeline of than 20 articles.
About the Client
ACC Liverpool is a world-class European venue for large scale international events. Currently comprising BT Convention Centre and Echo Arena, ACC Liverpool is located on Liverpool’s world famous Mersey waterfront, adjacent to the Grade 1 listed Albert Dock and UNESCO World heritage site at the heart of one of the most exciting cities in England.