Archive for October, 2011

i2 Office awarded ‘fastest growing operator’ at Essensys Day

Friday, October 28th, 2011

i2 Office was recognised as the fastest growing serviced office operator by leading managed IT and communications services firm Essensys at its recent Essensys Day event.

i2 Office launched its first centre in the prestigious Vizion MK development in Milton Keynes in 2009.  Since then, the company has expanded its network to include three London-based centres at Aldersgate, Marylebone and Greenwich plus Grade A
business centres in prestigious premises in Leeds and Glasgow, with a number of new centres planned.  I2 Office, known
for its focus on leveraging technology to enhance its service levels, has also secured partnerships with the Institute of Directors to create member Hubs at its Glasgow and Leeds centres.

Philip Grace, i2 Office CEO, said: “We are delighted to receive this award and to be recognised for our growth in spite of the
difficult economic climate.  We have worked with Essensys for a number of years and value their expertise and
insight into the serviced office sector.  The fact that they have selected i2 Office for this award confirms to the industry that we are growing from strength to strength.”

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i2 Office welcomes IoD members to new Leeds Hub

Friday, October 21st, 2011

i2 Office welcomed IoD Yorkshire members to the launch event of its recently announced regional Hub, which is now located within i2 Office’s Leeds business centre at no. 1 Leeds.  More than 60 members attended the evening, hosted by i2 Office and Kenton Robbins, the IoD’s Regional Director for Yorkshire.

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ABPCO to celebrate 25 years at its 2012 Annual Conference in London – registration live

Wednesday, October 19th, 2011

ABPCO will celebrate 25 years since incorporation in 2012 and plans to begin celebrations for its Silver Jubilee year in style at its annual conference on 25 – 27th January, registration for which opens today.  The two-day conference, to be held at the Barbican with the opening social reception hosted by the Ironmongers Hall, will be themed ‘25 years: Past, Present & Future’ and will celebrate ABPCO’s long-standing history of excellence in the conferencing sector as well as looking to the future of the industry.  In addition to The Barbican and other sponsors, the ABPCO conference is also supported by London & Partners.

The conference programme this year is designed to offer delegates the opportunity to ‘learn from the past, evaluate the present and discuss the challenges for the future.’  The programme includes keynote presentations and workshops from three industry-leading experts, sponsored by the London Speaker Bureau.  Dr Graeme Codrington, an expert on the new world of work and multi-generational workplaces will present on the TIDES of change, the five key disruptive forces shaping the new world of work; Peter Cochrane, former head of Research at British Telecommunications plc, is the author of over 1000 blogs, articles, scientific papers and books on the future, technology and business and will address delegates on ‘The formula has changed but we haven’t’; and Adrian Furnham, Professor of Psychology at the University of London, will run a workshop looking at understanding generational differences: the key to motivating and retaining staff.

The 2012 conference includes a new approach to streamlining workshops according to strategic or operational job function.  Topics covered include:

  • Managing difficult relationship
  • Hybrid events – what’s all the buzz?
  • How to successfully engage conference audiences online
  • The PCO team: working together to deliver better conferences
  • Making the most of the media
  • Association case study: account management, past, present and future

ABPCO celebrates 25 years with gala dinner

The Association’s gala dinner on Thursday January 26th will this year celebrate ABPCO’s 25 years since incorporation.  Additional tickets have been made available to extend the event beyond those attending the conference to join the celebrations and mark the start of ABPCO’s Silver Anniversary year.

Commenting on the 2012 conference, ABPCO Chair Michael Foreman said: “This year’s conference will be our best ever, with an incredible line up of speakers and a very special celebration planned already.  We are proud to have been representing our members for a quarter of a century and delighted that our ranks continue to grow.  We have grown tremendously as an Association, even in the last 12 months, and look forward to continuing to work with our PCO and corporate members, encouraging professionalism and excellence in conferencing throughout the UK.”

Further information about the conference is available on the ABPCO website and registration is now open at http://www.shocklogic.com/abpco2012/.

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Can Augmented Reality boost your marketing?

Wednesday, October 19th, 2011

by Nickie Gray

 

At Mexia we fully embrace new technology that can create PR and marketing opportunities, so when we heard about ‘Augmented Reality’ we decided to take a closer look.

Augmented Reality (AR) put simply is the art of super-imposing computer generated content over a live view of the world.  This means that artificial information about your environment and objects can be overlaid on the real world.  AR is designed to supply information about your environment that is otherwise undetectable to your naked senses.  In order to make it work, you need a real time environment and a method to display the information, such as a mobile phone.

AR is a fairly new technology and the potential applications are still being developed.   You may be more familiar with AR in games (Microsoft Kinect for example), but businesses are slowing adopting the technology and experimenting with it.

A couple of examples of how AR is being used in communications:

  • A big brand supermarket in the UK is encouraging its consumers to visit their website and download an app that allows them to scan their current location, which then gives them access to their nearest  store.
  • A hotel service provider is allowing smart phone users to download an app to search for nearby hotels via their camera with distances, room prices and reviews all displayed in-app.
  • A political party in Europe has been utilising an app that creates the illusion of an interactive billboard.  When scanned with the app, videos of political party appear on a mobile device, laid over the real-world billboards.  The second feature gives the user more input, allowing conversations to be conducted around their country, using virtual points of interest (POIs). With the app, you can actively participate in the real public space by posting or interacting with others on topics of interest, such as payable living space, education, energy consumption or production and public transport.

If AR looks like something you could use in your marketing, you will need a software developer to work with you to build your AR and any apps required.

Have you started using AR technology yet?  We would love to hear from you and your experiences.

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Top Tips for Video Production

Thursday, October 13th, 2011

Jo Crook, one of Mexia’s Account Manager, recently embarked on a video production for Wessex Fertility.

We asked Jo to share her experience and provide some top tips to help make sure you get it right!

  • Ensure you get a really good brief from the client in the first instance to set expectations
  • Look at how the video should flow and agree a script or at least some prompts
  • Rehearse – make sure your client knows the script and understands what they need to say
  • Where will you be filming? What branding do you want the video to capture?  Make sure you create the right impression
  • Is natural daylight available?  Ensure the area is clean and tidy, put clutter away
  • Work with an experienced and flexible videographer – it will pay dividends when it comes to amends!
  • Understand the parameters, ie maximum memory size and time allowed for uploading to sites like Facebook
  • Have an understanding of web hosts and their bandwidth capabilities/cost.  Ask whether it can be streamed through your website or if you need to use YouTube
  • Gain a knowledge of YouTube and how to upload, embed and edit your video
  • Ask questions off camera and ask the speaker to answer to camera, just like an interview
  • Editing, choosing, agreeing and purchasing background music can be very time consuming so be aware of how long these things can take

Need to create a video for your business?  Contact us now for an initial discussion about how we can help.

 

 

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i2Office Glasgow hits 85% occupancy as 45MB broadband option helps attract new clients

Tuesday, October 11th, 2011

Technology focused serviced office provider i2 Office has announced that it has now achieved an occupancy level of 85% since its opening in January of this year.  Amongst the recent new clients are PMSS, international consultants in renewable energy, and SmartestEnergy, the UK’s leading purchaser and supplier of energy from the independent generation sector.  The prestigious business centre is housed in the Grade ‘A’ office scheme at2 West Regent Street.

High speed broadband deciding factor 

Iain Robertson, SmartestEnergy’s Business Development Manager forScotland, explained more about the company’s move toWest Regent Street:  “The number of businesses, landowners and communities in Scotland which SmartestEnergy purchases electricity from has grown significantly over the years.  With a very strong pipeline of new projects we are expanding the team and we felt it was the right time to establish an office.

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i2 Office to host Institute of Directors Hub in Leeds

Tuesday, October 11th, 2011

Technology focused serviced office operator i2 Office has announced that it has created a Directors Lounge and Hub for Institute of Directors (IoD) members at its Leeds business centre, based in No 1 Leeds.  The IoD Hub in Leeds will be the second to be hosted within the i2 Office network, following the announcement in January of the IoD Hub at i2 Office’s Glasgow centre, located at 2 West Regent Street in the heart of the city.

Philip Grace, i2 Office CEO, commented: “We are delighted to be working with the IoD on this second project and look forward to welcoming members from across the country, whether based in Yorkshire or visiting on business.  Our business centre at No 1 Leeds is perfectly situated within walking distance of the train station and city centre to allow members easy access to the Directors Lounge and our meeting facilities.”

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