Unlocking regional media for event success

Article published in EventIQ on Planet Planit:

If you are running an event that will attract delegates and sponsors within a specific geographical reach, whether consumer or business, then regional media will be a primary focus for your PR efforts.  Requirements for a successful regional PR campaign can vary significantly from, for example, a trade press campaign, so it’s worth noting a few tips:

Local angles – is it on our patch? – the first thing a regional journalist will check is whether there is a specific local angle they can use for their paper.  A journalist is sure to get it in the neck from his/her editor if they spend time covering a story that turns out to be ‘off their patch’ so make sure your event is in an area covered by the paper or there is another local connection before you strike up a conversation.  Read more…

Tags: conference, event, PlanetPlanit, PR, Public Relations