The Association of British Professional Conference Organisers (ABPCO) has appointed its new executive committee, following its recent AGM held at the joint Summer Summit event in London’s ICC ExCel. The new executive committee includes a corporate member representative for the first time in the Association’s history. Representing ABPCO Corporate Members ACC Liverpool, BT Convention Centre Head of Sales Kerrin MacPhie has been appointed to represent the interest of the Association’s Corporate Members. (more…)
Archive for July, 2010
Article published in EventIQ on Planet Planit:
If you are running an event that will attract delegates and sponsors within a specific geographical reach, whether consumer or business, then regional media will be a primary focus for your PR efforts. Requirements for a successful regional PR campaign can vary significantly from, for example, a trade press campaign, so it’s worth noting a few tips:
Local angles – is it on our patch? – the first thing a regional journalist will check is whether there is a specific local angle they can use for their paper. A journalist is sure to get it in the neck from his/her editor if they spend time covering a story that turns out to be ‘off their patch’ so make sure your event is in an area covered by the paper or there is another local connection before you strike up a conversation. Read more…
Skillfair, the UK’s largest online marketplace for consultants, has called for radical reform to the government’s business advice services in the wake of its recently announced plans to review Business Link.
In a letter to Small Business Minister Mark Prisk, Skillfair MD Gill Hunt proposes that the government draws on existing experienced, professional business advisors to offer a more specialist service to businesses, according to their needs, size and sector focus. ‘The current generalist, one-size-fits-all approach offered by Business Link has resulted in businesses with limited growth potential sapping resources, while more sophisticated, often larger, concerns have not had access to specialist help that may take them to the next level. (more…)
ABPCO corporate members are on the increase as Visit London, London’s official visitor organisation and convention bureau, becomes the latest destination to join its Corporate Membership Scheme. The new scheme, launched earlier this year, allows supplier organisations within the industry to become part of the association, contributing to ABPCO’s development and expanding its remit. (more…)
Ever since LinkedIn improved its sharing features for profile updates and added an option to connect directly to your Twitter account, users across the globe have been merrily tweeting straight to their LinkedIn profile page and vice versa.
For those less familiar with Twitterville and Twitterese in particular, these posts can seem like complete nonsense. If you have never seen a hashtag or a shortened ‘bitly’ URL, then posts on some of your contacts’ profiles would surely seem like a new language. There is also the issue of the frequency of posts, which is far faster and more furious for the avid tweep (Twitter person for the uninitiated) compared to a regular ‘status updater’ on LinkedIn alone. This over-eager posting on LinkedIn has started to create a few grumbles and may well polarize social networking aficionados into two camps on LinkedIn, arguably one of the world’s most popular professional social networking sites to date, with over 60 million users worldwide. (more…)