Social media fever in the UK is still hotting up, eager to catch up with our anglophile counterparts across the Pond. But there is a real danger of diving in without any real understanding of the culture(s) within social media channels and, worse still, without a clear strategy and plan as to how this fits with your marketing effort. Jumping on the bandwagon with random content for fear of being left behind is the biggest pitfall facing B2B social media marketing. (more…)
Archive for May, 2010
Article published on Fresh Business Thinking
Social networking tools have exploded onto the scene in recent years, even months, forcing us to re-think the way we communicate and who we are trying to reach. As Google pushes Buzz to become a key social media platform and Googlewave enters its Beta phase, you could be forgiven for finding it a little confusing as to which tools you should focus on to help your business.
For the b2b world, LinkedIn is a well-established social networking tool, with over 60 million registered users worldwide. It is considered to be an extremely professional environment and is predominantly used by individuals in b2b roles, although not exclusively. Generally speaking, connections are made with individuals you have actually met face-to-face, or those who have been recommended personally by an existing contact. This word of mouth approach qualifies introductions and helps you to maximise your network by connecting with the most appropriate contacts read more…
Recently published on planetplanit.biz:
You could only be forgiven for knowing nothing about the recent election if you had been hiding under a rock or ensconced in a secluded monastery for the last few months. From TV to Twitter, the election and the ensuing hung parliament outcome created a media frenzy that for once put the likes of Katie Price and Simon Cowell in the shadows.
As journalists and bloggers clamoured for news related to the election, this created a window of opportunity in terms of PR. Did you make the most of it to promote your event? Current trends and hot topics will wax and wane with the media, trade and consumer alike, but there are many opportunities to leverage ‘trending’ topics for your own PR. Below are a few examples of how election fever could boost your event PR effort: read more…
Delegates visiting this year’s annual BCA conference in Canary Wharf have been dazzled by CentreCharge’s new mobile application, demonstrated on the Apple i-Pad and other mobile devices. The i-Pad in particular opened up a world of possibilities, as delegates from as far afield as Dubai and Mexico commented on the huge versatility of the tool in a business centre environment. (more…)
ABPCO has taken its first step in a ‘new era’ for the association with the launch of a new website. With a fresh, new look and feel and easier access for members, the new site marks the beginning of a new initiative to ramp up ABPCO’s industry presence with a package of measures to be unveiled in the coming months. The new site, created by Benchmark Communications, is available at www.abpco.org. (more…)
We are delighted to announce that we have been appointed by ABPCO (Association of British Professional Conference Organisers) to run its PR campaign in the meetings and events trade sector. The appointment forms part of a wider initiative to broaden the remit of ABPCO, raise awareness of the association as the UK’s primary professional body representing individual PCOs and expand its membership base. (more…)
Mention social media in a B2B context and you are sure to see a few frowns or raised eyebrows at least. My presentation at the QEII Conference Centre on Friday started with what has become a common reaction – skepticism. Once we get into things, though, the delegate reactions seem to evolve from cynicism to curiosity and finally a Eureka moment as they realise the huge potential of social media tools. Helped along by Erik Qualman’s social media revolution clip too, of course. (more…)
We’re thrilled to announce the launch of our new website, which we think is a vast improvement on the old one and shows Mexia off in it’s true colours!
It’s a busy, exciting time here at Mexia right now, and we look forward to keeping you posted on all our latest news, as well as comment and opinion, through our new blog here.
Please leave a comment & let us know what you think!