Article published on Fresh Business Thinking

Social networking tools have exploded onto the scene in recent years, even  months, forcing us to re-think the way we communicate and who we are trying to reach.  As Google pushes Buzz to become a key social media platform and Googlewave enters its Beta phase, you could be forgiven for finding it a little confusing as to which tools you should focus on to help your business.

For the b2b world, LinkedIn is a well-established social networking tool, with over 60 million registered users worldwide.  It is considered to be an extremely professional environment and is predominantly used by individuals in b2b roles, although not exclusively.  Generally speaking, connections are made with individuals you have actually met face-to-face, or those who have been recommended personally by an existing contact.  This word of mouth approach qualifies introductions and helps you to maximise your network by connecting with the most appropriate contacts read more…

Recently published on planetplanit.biz:

You could only be forgiven for knowing nothing about the recent election if you had been hiding under a rock or ensconced in a secluded monastery for the last few months.  From TV to Twitter, the election and the ensuing hung parliament outcome created a media frenzy that for once put the likes of Katie Price and Simon Cowell in the shadows. 

As journalists and bloggers clamoured for news related to the election, this created a window of opportunity in terms of PR.  Did you make the most of it to promote your event?  Current trends and hot topics will wax and wane with the media, trade and consumer alike, but there are many opportunities to leverage ‘trending’ topics for your own PR.  Below are a few examples of how election fever could boost your event PR effort: read more…